# Wahlu

> The social media tool your AI agent can run. Wahlu is one place for a brand's social media, and your AI agent can use it too. It schedules and publishes posts to Instagram, Facebook Pages, TikTok, YouTube, LinkedIn personal profiles, Threads (Meta's app), X, Bluesky, Telegram, Discord, Tumblr and Pinterest, plans, creates and schedules content with Autopilot, and hosts a Link in bio page on wahlu.me. Agents connect through the hosted MCP server at https://mcp.wahlu.com/mcp, the REST API or the CLI. Every plan includes agent access (MCP and API), including the 7-day trial, which costs US$1. Link in bio is free without a plan; posting, AI and agents need a plan.

## About Wahlu

Wahlu is social media scheduling and content software made by WAHLU LABS PTY LTD. Founded by Steve Richardson in March 2025, based in Sydney, New South Wales, Australia.

- [About Wahlu](https://wahlu.com/about): the founder, company facts, official profiles and answers to common questions
- [Wahlu Labs](https://wahlu.co): the company behind Wahlu
- [Pricing](https://wahlu.com/pricing): current plans, trial terms and billing periods

Wahlu is not affiliated with wahlu.org.

## Wahlu pricing

Prices are in US dollars, before tax. Figures come from the current plan catalogue.

| Plan | Monthly option | Yearly option | Brands | Social accounts | Credits a month | Accounts per network per brand | Media per brand | Publishes per network per brand in 24 hours |
| --- | --- | --- | --- | --- | --- | --- | --- | --- |
| Free | $0 | $0 | 1 | 3 | 200 | 3 | 100 | 3 |
| Plus | $29/month | $288/year | 1 | 10 | 1000 | 5 | 1000 | 10 |
| Pro | $39/month | $384/year | 3 | 30 | 2000 | 5 | 1000 | 15 |
| Max | $69/month | $684/year | 10 | 30 | 15000 | 5 | 1000 | 15 |
| Agency | $99/month | $984/year | 40 | 120 | 20000 | 5 | 1000 | 50 |
| Agency Plus | $199/month | $1980/year | 100 | 300 | 30000 | 5 | 1000 | 50 |

Free needs no subscription. It includes 3 posts a month across the workspace, drafts, Link in bio and agent access. A post counts once it's scheduled or published, in the calendar month (UTC) of its scheduled date; failed and cancelled posts free the slot. Autopilot needs a paid plan or the $1 trial. To publish more, choose a paid plan or start the $1 trial.

Need more brands, accounts or a custom setup? Contact us at hello@wahlu.com.

Social accounts count across the whole workspace, including all brands. Existing connections stay connected when a limit is reached. You can reconnect them, but cannot add new accounts until there is room.

There is no lifetime post cap. Daily publishing caps use a rolling 24-hour window, by network within each brand. Non-failed publications count. Network safety caps may be lower. Hidden media does not count towards the media limit.

Yearly plans get their credits every 28 days. For all catalogue limits and credit allocations by billing term, use [GET /v1/plans](https://api.wahlu.com/v1/plans). It is public and read-only. General local stdio clients can use get_plans with a valid key and no extra scopes. The hosted directory connector does not expose subscription catalogues.

[Compare or change plans](https://wahlu.com/pricing).


## Features

- [Scheduling](https://wahlu.com/features/scheduling): one calendar for every account, recurring queues and drafts
- [Autopilot](https://wahlu.com/features/content-automation): plans, creates and schedules a brand's content: it learns the brand from its website, suggests a weekly theme and ideas, then writes the posts and makes their images (GPT Image 2.5 by default) for review before they're scheduled. Lines about the business that aren't in the brand's details are marked for the customer to check
- [Link in bio](https://wahlu.com/features/link-in-bio): a page on wahlu.me with links, pictures and social profiles, themes, and views, visitors and clicks
- [Editor](https://wahlu.com/features/editor): designs single images and carousels from templates in the brand's colours, fonts and logo (Instagram post, Square, Story, LinkedIn and Pinterest sizes), with text, photos, shapes, drawing and background removal (4 credits a photo); designs export as a new draft, back to their post or as PNGs. It replaced Studio on 12 October 2026
- [Insights](https://wahlu.com/features/insights): followers and post numbers for Instagram, Facebook, Threads, X, Bluesky and Pinterest accounts on paid plans, each post listed as it looked
- [All features](https://wahlu.com/features): also covers captions for each account, X/Bluesky threads of up to 25 posts and previews for every account; Comment to DM automations reply to Instagram comments and DMs, and other automations share new posts and send alerts
- [Supported platforms](https://wahlu.com/platforms): Instagram, Facebook Pages, TikTok, YouTube, LinkedIn personal profiles, Threads, X, Bluesky, Telegram, Discord, Tumblr and Pinterest, with the formats each supports. Agents, the API and the CLI can post to all of them
- [Assistant](https://wahlu.com/help/posting-and-scheduling/assistant): a chat for each brand in the app: ask what is going out, schedule or move a post, review drafts and held posts, or plan the week. Nothing changes until you confirm

## Free tools

- [Free tools](https://wahlu.com/free-tools): browser tools that need no account
- [Social media post checker](https://wahlu.com/free-tools/free-social-media-post-checker): checks a caption against each live platform's character, hashtag and link limits, using Wahlu's own rules
- [X character counter](https://wahlu.com/free-tools/free-x-twitter-character-counter): X's weighted 280 count, where a link is 23 and an emoji 2
- [Bluesky character counter](https://wahlu.com/free-tools/free-bluesky-character-counter): Bluesky's 300 limit, counted as people see the text
- [Social media image sizes](https://wahlu.com/free-tools/social-media-image-sizes): sourced image sizes per platform, with a resizer

## Connect an AI agent

- [Connect your AI agent to Wahlu](https://wahlu.com/connect.md): step-by-step setup for Claude, ChatGPT, Claude Code, Codex, VS Code, Cursor, Gemini CLI and other clients, sign-in, checking the connection and safe scheduling
- [Wahlu MCP server](https://wahlu.com/mcp): the URL, sign-in and permissions, every tool, supported clients and the safety model
- [Agents](https://wahlu.com/agents): every agent and automation platform that works with Wahlu, and how each connects
- [Claude + Wahlu](https://wahlu.com/claude): claude.ai and Claude Desktop; add a custom connector with the URL `https://mcp.wahlu.com/mcp`
- [ChatGPT + Wahlu](https://wahlu.com/chatgpt): chatgpt.com, with developer mode; add a custom connector with the URL `https://mcp.wahlu.com/mcp`
- [Claude Code + Wahlu](https://wahlu.com/claude-code): the Claude Code terminal and IDE extensions; run `claude mcp add --transport http wahlu https://mcp.wahlu.com/mcp`
- [Codex + Wahlu](https://wahlu.com/codex): the Codex CLI, IDE extension and app; run `codex mcp add wahlu --url https://mcp.wahlu.com/mcp` then `codex mcp login wahlu`
- [Cursor + Wahlu](https://wahlu.com/cursor): the Cursor editor; run the local MCP server (`npx -y @wahlu/mcp-server@latest`) with a Wahlu API key
- [Gemini CLI + Wahlu](https://wahlu.com/gemini): the Gemini CLI terminal; run the local MCP server (`npx -y @wahlu/mcp-server@latest`) with a Wahlu API key

## Post to each network from your agent

- Claude: [Instagram](https://wahlu.com/claude/instagram), [Facebook](https://wahlu.com/claude/facebook), [TikTok](https://wahlu.com/claude/tiktok), [YouTube](https://wahlu.com/claude/youtube), [LinkedIn](https://wahlu.com/claude/linkedin), [Threads](https://wahlu.com/claude/threads), [X](https://wahlu.com/claude/x), [Bluesky](https://wahlu.com/claude/bluesky), [Telegram](https://wahlu.com/claude/telegram), [Discord](https://wahlu.com/claude/discord), [Tumblr](https://wahlu.com/claude/tumblr), [Pinterest](https://wahlu.com/claude/pinterest)
- ChatGPT: [Instagram](https://wahlu.com/chatgpt/instagram), [Facebook](https://wahlu.com/chatgpt/facebook), [TikTok](https://wahlu.com/chatgpt/tiktok), [YouTube](https://wahlu.com/chatgpt/youtube), [LinkedIn](https://wahlu.com/chatgpt/linkedin), [Threads](https://wahlu.com/chatgpt/threads), [X](https://wahlu.com/chatgpt/x), [Bluesky](https://wahlu.com/chatgpt/bluesky), [Telegram](https://wahlu.com/chatgpt/telegram), [Discord](https://wahlu.com/chatgpt/discord), [Tumblr](https://wahlu.com/chatgpt/tumblr), [Pinterest](https://wahlu.com/chatgpt/pinterest)
- Claude Code: [Instagram](https://wahlu.com/claude-code/instagram), [Facebook](https://wahlu.com/claude-code/facebook), [TikTok](https://wahlu.com/claude-code/tiktok), [YouTube](https://wahlu.com/claude-code/youtube), [LinkedIn](https://wahlu.com/claude-code/linkedin), [Threads](https://wahlu.com/claude-code/threads), [X](https://wahlu.com/claude-code/x), [Bluesky](https://wahlu.com/claude-code/bluesky), [Telegram](https://wahlu.com/claude-code/telegram), [Discord](https://wahlu.com/claude-code/discord), [Tumblr](https://wahlu.com/claude-code/tumblr), [Pinterest](https://wahlu.com/claude-code/pinterest)
- Codex: [Instagram](https://wahlu.com/codex/instagram), [Facebook](https://wahlu.com/codex/facebook), [TikTok](https://wahlu.com/codex/tiktok), [YouTube](https://wahlu.com/codex/youtube), [LinkedIn](https://wahlu.com/codex/linkedin), [Threads](https://wahlu.com/codex/threads), [X](https://wahlu.com/codex/x), [Bluesky](https://wahlu.com/codex/bluesky), [Telegram](https://wahlu.com/codex/telegram), [Discord](https://wahlu.com/codex/discord), [Tumblr](https://wahlu.com/codex/tumblr), [Pinterest](https://wahlu.com/codex/pinterest)
- Cursor: [Instagram](https://wahlu.com/cursor/instagram), [Facebook](https://wahlu.com/cursor/facebook), [TikTok](https://wahlu.com/cursor/tiktok), [YouTube](https://wahlu.com/cursor/youtube), [LinkedIn](https://wahlu.com/cursor/linkedin), [Threads](https://wahlu.com/cursor/threads), [X](https://wahlu.com/cursor/x), [Bluesky](https://wahlu.com/cursor/bluesky), [Telegram](https://wahlu.com/cursor/telegram), [Discord](https://wahlu.com/cursor/discord), [Tumblr](https://wahlu.com/cursor/tumblr), [Pinterest](https://wahlu.com/cursor/pinterest)
- Gemini CLI: [Instagram](https://wahlu.com/gemini/instagram), [Facebook](https://wahlu.com/gemini/facebook), [TikTok](https://wahlu.com/gemini/tiktok), [YouTube](https://wahlu.com/gemini/youtube), [LinkedIn](https://wahlu.com/gemini/linkedin), [Threads](https://wahlu.com/gemini/threads), [X](https://wahlu.com/gemini/x), [Bluesky](https://wahlu.com/gemini/bluesky), [Telegram](https://wahlu.com/gemini/telegram), [Discord](https://wahlu.com/gemini/discord), [Tumblr](https://wahlu.com/gemini/tumblr), [Pinterest](https://wahlu.com/gemini/pinterest)

## Help centre

Short guides for people using Wahlu: getting started, posting, Autopilot, the Editor, Link in bio, notifications, billing, teams, troubleshooting and privacy. Start at https://wahlu.com/help.

### [Getting started](https://wahlu.com/help/getting-started)

- [Create your Wahlu account](https://wahlu.com/help/getting-started/create-your-account): Sign up with Google, Facebook, TikTok or GitHub. Then see a sample post for your business or brand in seconds.
- [Add a brand](https://wahlu.com/help/getting-started/add-a-brand): A brand is one business or client. Add one, give it a name and a time zone, and set up its look.
- [Connect your social accounts](https://wahlu.com/help/getting-started/connect-social-accounts): Link Instagram, Facebook Pages, TikTok, YouTube, LinkedIn, Threads, X, Bluesky, Telegram, Discord, Tumblr and Pinterest to a brand so Wahlu can post for you.
- [Send your first post](https://wahlu.com/help/getting-started/send-your-first-post): Make a post, pick your accounts, and post it now or schedule it for later.
- [Find your way around Wahlu](https://wahlu.com/help/getting-started/find-your-way-around): Where things live in the app, how to search, and the keyboard shortcuts.

### [Posting and scheduling](https://wahlu.com/help/posting-and-scheduling)

- [Create and schedule a post](https://wahlu.com/help/posting-and-scheduling/create-and-schedule-a-post): A tour of the post editor: media, accounts, captions, options for each network, and posting now or later.
- [Work with drafts](https://wahlu.com/help/posting-and-scheduling/drafts): Find posts you haven't scheduled yet, pick up where you left off, or delete them.
- [Post at set times with queues](https://wahlu.com/help/posting-and-scheduling/queues): A queue is a list of posts that go out one by one on a repeating schedule. Set one up and fill it.
- [Plan with the calendar](https://wahlu.com/help/posting-and-scheduling/calendar): See every post in a month, week or day view. Drag a post to move it, or click it to change it.
- [Check what published in History](https://wahlu.com/help/posting-and-scheduling/history): History shows what went out, what's next and anything that needs you, with a fix for each problem.
- [Rules for each network](https://wahlu.com/help/posting-and-scheduling/platform-rules): Caption lengths, photo and video sizes, and formats for Instagram, Facebook, TikTok, YouTube, LinkedIn, Threads, X, Bluesky, Telegram, Discord, Tumblr and Pinterest.
- [Chat with Ask Wahlu](https://wahlu.com/help/posting-and-scheduling/assistant): Use Ask Wahlu to see what's going out, schedule or move a post, or set up new posts. Nothing is posted until you confirm.
- [Post to X](https://wahlu.com/help/posting-and-scheduling/post-to-x): Connect an X account, see what you can post, how posts with links work on each plan, and where to see your numbers.
- [Post to Bluesky](https://wahlu.com/help/posting-and-scheduling/post-to-bluesky): Connect a Bluesky account, see what you can post, why video needs a verified email, and the limits.
- [Post to Telegram](https://wahlu.com/help/posting-and-scheduling/post-to-telegram): Connect a Telegram channel or group, see what you can post, the limits, and how to disconnect it.
- [Post to Discord](https://wahlu.com/help/posting-and-scheduling/post-to-discord): Add Wahlu's bot to a Discord server, choose a channel, see what you can post, the limits, and how to disconnect it.
- [Post to Tumblr](https://wahlu.com/help/posting-and-scheduling/post-to-tumblr): Connect a Tumblr blog, add a title, link and tags, see what you can post, the limits, and how to disconnect it.
- [Post to Pinterest](https://wahlu.com/help/posting-and-scheduling/post-to-pinterest): Connect a Pinterest business account, choose a board, add a title and link, see what you can post, the limits, and how to disconnect it.
- [Post to Threads](https://wahlu.com/help/posting-and-scheduling/post-to-threads): Connect your Threads profile, post text, photos, videos and carousels, add parts and a follow-up reply, see the limits and how to disconnect.

### [Autopilot](https://wahlu.com/help/autopilot)

- [Set up Autopilot](https://wahlu.com/help/autopilot/set-up-autopilot): Autopilot learns your brand, picks a theme for each week and writes the posts. You choose what you check first.
- [Check and approve an Autopilot week](https://wahlu.com/help/autopilot/review-a-week): See every week in one list, with a row for each idea and post. Approve a theme, the ideas or the posts right where you see them.

### [Editor](https://wahlu.com/help/studio)

- [Make a design in the Editor](https://wahlu.com/help/studio/make-a-design): Start from a template in your brand colours or a blank page, add text, photos and shapes, then turn it into a post.
- [Set up your brand kit](https://wahlu.com/help/studio/brand-kit): Add your logo, colours and fonts once. The Editor and Autopilot use them in your designs.

### [Link in bio](https://wahlu.com/help/link-in-bio)

- [Set up your Link in bio page](https://wahlu.com/help/link-in-bio/set-up-link-in-bio): Pick your link, add your links and publish your own page at wahlu.me.
- [Design your Link in bio page](https://wahlu.com/help/link-in-bio/design-your-page): Add sections like links, galleries and music, then pick a template and change its colours, fonts and buttons.
- [See your Link in bio views and clicks](https://wahlu.com/help/link-in-bio/views-and-clicks): See how many people visit your page, where they come from and which links they click.

### [Comment to DM and email capture](https://wahlu.com/help/comment-to-dm) (Coming soon)

- [Instagram automations](https://wahlu.com/help/comment-to-dm/comment-to-dm-and-email-capture): Reply to Instagram comments and DMs with a DM, collect emails, and share or get alerts automatically.

### [Insights](https://wahlu.com/help/insights)

- [Insights](https://wahlu.com/help/insights/insights): See followers and post numbers for your Instagram, Facebook, X, Bluesky, Pinterest and Threads accounts on paid plans.

### [Notifications](https://wahlu.com/help/notifications)

- [Choose your notifications](https://wahlu.com/help/notifications/choose-your-notifications): Pick what Wahlu tells you about, and whether it's in the app, by email or as a push alert.
- [Turn on push notifications on your Mac or iPhone](https://wahlu.com/help/notifications/turn-on-push-notifications): Get Wahlu alerts on your computer or phone, even when Wahlu isn't open.

### [Using Wahlu with your AI agent](https://wahlu.com/help/ai-agents)

- [Connect your AI agent](https://wahlu.com/help/ai-agents/connect-your-agent): Let Claude, ChatGPT, Codex, Cursor or Gemini CLI plan, draft and schedule posts in Wahlu.
- [Connect Claude or ChatGPT](https://wahlu.com/help/ai-agents/connect-claude-or-chatgpt): Add Wahlu as a custom connector in Claude, or a custom connection in ChatGPT, then sign in.
- [Connect Claude Code, Codex, Cursor or Gemini CLI](https://wahlu.com/help/ai-agents/connect-a-coding-agent): Add Wahlu to your coding agent with one command, or with a Wahlu API key for Cursor and Gemini CLI.
- [Check posts your agent schedules](https://wahlu.com/help/ai-agents/approve-posts-from-your-agent): Your agent can hold posts for your review. Here is how to see them, let them go out, or stop them.
- [Disconnect an agent](https://wahlu.com/help/ai-agents/disconnect-an-agent): Remove an AI app's access to Wahlu straight away, or revoke an API key.

### [Account and billing](https://wahlu.com/help/account-and-billing)

- [Plans, credits and limits](https://wahlu.com/help/account-and-billing/plans-and-credits): What Free and each paid plan include, how monthly and yearly billing work, and what credits are for.
- [How the $1 trial works](https://wahlu.com/help/account-and-billing/your-trial): Try any plan for 7 days for US$1. Here is what you get, and what happens when it ends.
- [Change or cancel your plan](https://wahlu.com/help/account-and-billing/change-or-cancel-your-plan): Move to another plan, pay yearly, update your card or cancel. You keep your plan until the end of the period you paid for.
- [Invoices and failed payments](https://wahlu.com/help/account-and-billing/invoices-and-payments): Download your invoices, and fix a payment that didn't go through.
- [Change your name, photo and sign out](https://wahlu.com/help/account-and-billing/your-profile): Edit your name and photo, change how Wahlu looks, and sign out.

### [Team and workspaces](https://wahlu.com/help/team-and-workspaces)

- [Workspaces and brands](https://wahlu.com/help/team-and-workspaces/workspaces): A workspace holds your brands, plan and credits. Make more than one to keep clients or businesses apart.
- [Invite your team](https://wahlu.com/help/team-and-workspaces/invite-your-team): Add people to a workspace as an Editor or a Viewer. Team invites are coming soon for most workspaces.

### [Troubleshooting](https://wahlu.com/help/troubleshooting)

- [Why did my post fail?](https://wahlu.com/help/troubleshooting/why-did-my-post-fail): What each failed-post reason means, the most common causes on each network, and how to fix them.
- [Reconnect an account](https://wahlu.com/help/troubleshooting/reconnect-an-account): When an account's link to Wahlu stops working or is about to expire, reconnect it in a few clicks.
- [My photo posted sideways](https://wahlu.com/help/troubleshooting/sideways-photos): Phone photos could post on their side. This is fixed for new uploads. Here is how to fix older ones.
- [TikTok privacy and settings](https://wahlu.com/help/troubleshooting/tiktok-privacy): Choose who sees your TikTok post, mark brand or paid posts, and fix posts that went out as private.
- [Fix Facebook Page problems](https://wahlu.com/help/troubleshooting/facebook-page-problems): Can't find your Page, lost access, or Meta blocked a post? Check these things first.
- [Switch Instagram to a Business or Creator account](https://wahlu.com/help/troubleshooting/instagram-business-account): Instagram only lets apps post to professional accounts. Switching is free and takes a minute.

### [Privacy and data](https://wahlu.com/help/privacy-and-data)

- [Delete your data](https://wahlu.com/help/privacy-and-data/delete-your-data): Delete a brand, a workspace or your whole account yourself.
- [Remove Wahlu from your social accounts](https://wahlu.com/help/privacy-and-data/remove-wahlu-from-your-apps): Disconnect an account in Wahlu, then remove Wahlu's access in Instagram, Facebook, Threads, X or your other apps.
- [Delete your account](https://wahlu.com/help/privacy-and-data/delete-your-account): Delete your Wahlu account yourself. See what you lose, what we keep, and what happens next.

### [For developers and agents](https://wahlu.com/help/developers)

- [Get started with the Wahlu API](https://wahlu.com/help/developers/wahlu-api): Make an API key, then create drafts, check them and manage schedules over REST.
- [The Wahlu MCP server](https://wahlu.com/help/developers/mcp-server): Connect any MCP client to Wahlu, hosted with sign-in or run locally with an API key.
- [Use the Wahlu command line tool](https://wahlu.com/help/developers/wahlu-cli): Install the wahlu command, sign in with an API key, and run drafts and schedules from your terminal.

## Docs

- [MCP server](https://wahlu.com/docs/mcp-server): hosted and local MCP tools, permissions and safety boundaries
- [REST API](https://wahlu.com/docs): base URL, authentication and a first workflow
- [Create a schedule held for approval](https://wahlu.com/docs/recipes/held-schedule): media, draft, readiness check and a held schedule, without publishing

## Optional

- [Everything in one file](https://wahlu.com/llms-full.txt): the full connect guide, tools, agents and networks
- [Pricing](https://wahlu.com/pricing): plans and billing
- [Changelog](https://wahlu.com/changelog): what's new, month by month