Most creators think the same way: make new content, post it, move on.
But here's what actually happens: 95% of people who see your video aren't following you. They're just scrolling.
So if you delete your old videos after they get posted, you're throwing away 95% of your reach potential. We tested this theory. And it worked. Really worked.
The experiment 🧪
Here's our thinking: most viewers aren't followers. So recycling old content should reach new people and get more followers.
So we set up the @web.zeppelin account with Wahlu Queue.
- Added about 120 videos to the queue
- Set posting frequency to once per hour
- Let it run on autopilot for 5 months (April through September 2025)
- Tracked everything
The results 📈
We went from 580 followers to 3,000 followers in 5 months. But that's not the real story.
Monthly views went from 30,000 to 1,800,000. That's a 60x increase. Here's what made the difference:
- Recycling evergreen content works. The same videos kept getting views
- Consistency matters. Posting regularly kept videos in front of new audiences
- Quality over quantity. Your best posts should be reused, not buried
The proof is in the analytics 📊
Monthly views went from 30,000 per month to 1,800,000 per month. That's a 60x increase in reach.
All while creating zero new videos. Just recycling the same 120.
But there were downsides 📉
We learned some important lessons from posting 24 videos per day.
- Existing followers got annoyed. They'd see the same video multiple times in one day
- Constant notifications. If someone was following the account, they got hit with hourly posts
- It felt spammy. Even though the content was good, the frequency hurt engagement with loyal followers
Growth through recycling is powerful. But frequency matters. Your best followers are the ones seeing your content over and over. Too much and they unfollow.
What we should have done 🎯
If we could start over, here's the smarter strategy:
- Post 1-2 times per day baseline. Not 24 times
- Sprinkle in new content weekly. Keep things fresh for followers
- Remove outdated videos from the queue. Trends change. Old content expires
- Monitor engagement. If followers are dropping, your frequency is too high
- Let the Queue work quietly. It's powerful because it works without you thinking about it
The key takeaway 💡
Your old content is worth money. (And time. And followers.)
- Most viewers aren't followers. They see your post and leave
- Recycling posts means those viewers get a second (or fifth) chance to like your content
- Liking leads to engagement. Engagement leads to followers
- This works at scale. 1,800% proof
The lesson isn't "spam content endlessly." It's "your best content deserves a second life."
Try it yourself 🚀
- Find your 20 best-performing videos
- Add them to Wahlu Queue
- Set posting to 1-2 times per day
- Add new content weekly to keep followers interested
- Watch your reach grow without creating new content
- Check your analytics after 30 days
It won't be 1,800% for everyone. But we'd bet it beats what you're doing now.
How to set up a Queue in Wahlu 🔧
Setting up a Queue is simple. But let me walk you through each step so you can replicate what we did.
Step 1: View all your Queues
This is where you create and manage all your queues. You can see:
- Queue name (Facebook, YouTube, TikTok, Instagram, etc.)
- Posting frequency (every 6 hours, every 5 hours, every 24 hours)
- Status (Paused or Running)
- Number of posts in queue
- Which accounts it's connected to
Step 2: Add posts to your Queue
This is where the magic happens. You add your best-performing videos here. The interface shows:
- Upcoming posts in order
- When each post will go live
- Drag handles to reorder posts
- Delete button to remove posts
- A dropdown to add more posts
For our experiment, we added 120 videos to this list. Wahlu will cycle through them automatically.
Step 3: Configure posting frequency
This is where you control when and how often your Queue posts. You have two options:
- Interval mode: Posts every X hours (or days). Example: post every 1 hour, every 6 hours, every 24 hours
- Scheduled mode: Post at specific times. Example: 9 AM, 1 PM, 5 PM, 9 PM
For beginners: start with 1-2 posts per day. For our experiment, we went with 1 post per hour (which was too aggressive). Scheduled mode is better if you want to target specific times your audience is active.
Step 4: Configure basic settings
This is where you bring it all together. Here's what each setting does:
- Queue name: Give it a name. (Instagram, TikTok, etc.)
- Active toggle: Turn the queue on or off
- Loop queue: This is crucial. When enabled, posts cycle back to the beginning after reaching the end. Without this, your queue stops
- Select accounts: Choose which social accounts this queue posts to. (Instagram, TikTok, etc.)
The "Loop queue" toggle is what makes recycling work. Turn it ON and your best videos post forever.
That's it. You're live. 🎉
Hit save. Enable the queue. And watch it work.
Don't overthink it. Pick your 20 best posts. Add them to a queue. Set it to post 1-2 times per day. Check back in 30 days.
It won't be 1,800% for everyone. But it will beat what you're doing now. See it in action at @web.zeppelin.
