The Wahlu blog
Practical guides to planning, creating and publishing social content. From your first queue to connecting your own AI agent.
Latest guide
How to schedule posts to Meta's Threads app: the 500-character limit and how emoji count, links, topic tags, photo, video and carousel limits, and a step-by-step walkthrough in Wahlu.
Product guide
How to write, schedule and post threads on X and Bluesky from Wahlu: add up to 24 more posts to a main post, see each one counted against 280 or 300 characters, preview the chain and pick up where it stopped if a post fails.
Product guide
How to design a link in bio page that looks like your brand: pick a theme, choose fonts, backgrounds and buttons, show each website's own icon, feature your most important link and measure clicks. With examples from Wahlu's free Link in bio.
Product guide
A plain guide to X (Twitter) analytics for small businesses: impressions, engagements, engagement rate, link clicks and profile clicks, how they're counted, the limits of what X shares, and a short routine for checking them each month.
Product guide
What Bluesky analytics can tell you today: followers, likes, reposts, replies, quotes and bookmarks per post. Why no tool can show Bluesky impressions, how to compare posts without them, and how to track link clicks yourself.
Product guide
Bluesky's app can't schedule posts. This guide shows how to schedule Bluesky posts from a calendar or a queue, how Bluesky counts to 300, what you can attach, and how to let your AI agent draft and schedule them for your review.
Product guide
A short, practical guide to scheduling X posts from Claude, ChatGPT or Codex through Wahlu: how to connect, what to ask for, how X counts characters and where the limits are.
Product guide
A practical guide to connecting an MCP-compatible agent to Wahlu, checking its access and preparing your first social post without publishing by accident.
Product guide
Build a reusable social content queue in Wahlu, choose accounts and posting times, and review what belongs in a loop before switching it on.
Product guide
A practical review workflow for Autopilot content plans: check brand information, choose useful topics, inspect generated posts and confirm the publishing schedule.
Social media management
Social media management for small business doesn't need to be complicated. Here's the practical guide to staying consistent without hiring a team or burning out.
Tiktok
How to schedule TikTok posts with TikTok's desktop scheduler or a third-party TikTok scheduler, what TikTok's API allows, and how Wahlu, Buffer, Later, Hootsuite, Publer, SocialBee and Metricool compare as of September 2026.
Forget bots and follow-unfollow tricks. Here's how to grow followers on Instagram in 2026 using strategies that actually work — from content formats to posting schedules to the algorithm signals that matter most.
Social media
75 social media post ideas organised by goal, from starting conversations to making sales, each with a concrete example for a real kind of business. Plus Instagram post ideas by format and a simple way to turn one idea into a week of posts.
Social media tools
Which social media management tools are genuinely free in 2026? Buffer, Publer, Metricool and Zoho Social free plans, the free schedulers built into Meta, LinkedIn, YouTube, TikTok and Google, and the tools that only offer a trial. Limits checked September 2026.
Content calendar
Eight content calendar examples you can copy: a small-business week, a creator repurposing week, a monthly theme plan, a launch campaign, an evergreen queue and more, with the columns every calendar needs.
Social media automation
A plain-English comparison of seven social media automation tools in 2026: what each one automates, its limits, and its entry price as of September 2026, plus a short guide to choosing one for a small business.
Social media scheduling
The best time to post on social media, according to the 2026 studies from Sprout Social, Buffer, Hootsuite and Later, platform by platform. Plus how to check your own audience's active times and test them.
Ugc creator
Build a UGC portfolio, choose a niche, write pitches and plan your first month. A practical guide to finding clients and managing content.
Instagram scheduling
How to schedule Instagram Stories and Reels in 2026: step-by-step instructions for the Instagram app, Meta Business Suite and Wahlu, plus account requirements, file limits and the Story sticker catch.
Linkedin scheduling
How to schedule LinkedIn posts natively or with a LinkedIn post scheduler, what each option can and can't schedule, and who Wahlu suits today (personal profiles) and who it doesn't yet (company pages).
Case study
We tested a hypothesis: recycle old videos instead of creating new ones. The result? Views went from 30K to 1.8M per month. Followers grew from 580 to 3,000. Here's exactly what happened.
Case study
See how InfoTik replaced Make.com, Airtable and CloudConvert steps with a Wahlu queue, and which checks still matter when posts repeat.