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Frequently Asked Questions
Video content, personal stories, and questions drive the most engagement. Facebook's algorithm prioritizes comments and shares. Emotional, relatable content outperforms promotional posts.
Posts under 63 characters get 66% higher engagement. However, storytelling posts (200+ words) with emotional hooks also perform well. Mix short, punchy posts with deeper storytelling.
Yes, but use them sparingly - 1-3 hashtags max. Facebook's algorithm doesn't weight hashtags as heavily as Twitter or Instagram. Focus on compelling copy instead.
1-2 posts per day is optimal. More than 2 daily posts may decrease engagement. Focus on consistent timing rather than posting frequency. Quality matters more than quantity.
1-3 PM on weekdays typically see peak engagement. However, this varies by audience. Check your Facebook Insights to see when YOUR followers are most active and online.
Absolutely! Yes/no questions and open-ended questions both work. Ask questions that relate to your audience's interests. Posts with questions get 2-3x more comments than statements.
Share user-generated content, re-run past top-performing posts, adapt blog content into posts, and create carousel posts from tips. Also, repost evergreen content 3-6 months after original posting.
Video gets highest engagement (10x native video views), followed by carousel posts, then images. However, any content with emotional relevance outperforms mediocre video. Choose format based on story.