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Engagement Calculators

Free Facebook Engagement Calculator

Calculate a Facebook Page post’s engagement rate from reactions, comments and shares, divided by followers.

Facebook Engagement Calculator

The formula

This calculator uses (reactions + comments + shares) ÷ followers × 100.

Using followers keeps results comparable between posts. Facebook also reports reach, and dividing by reach instead tells you how the people who saw the post responded. Pick one and stick with it.

Worked example

A post with 60 reactions, 9 comments and 6 shares on a Page with 2,500 followers: (60 + 9 + 6) ÷ 2,500 × 100 = 3%.

Questions about this tool

Add up the interactions and divide by the audience figure, then multiply by 100. Here that is (reactions + comments + shares) ÷ followers × 100.

Enter all reactions (Like, Love, Care and the rest) together in the Reactions field.

No. The lower, middle, higher and top bands are rough guides built into the calculator, not a measured industry dataset. The useful comparison is with your own posts, measured the same way over the same kind of period.

No. You type the numbers from your own analytics and the sum runs in your browser. Nothing is saved or sent to Wahlu.

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