Engagement Calculators
Free YouTube Engagement Calculator
Calculate a YouTube video’s engagement rate from likes and comments divided by views. Works for long-form videos and Shorts.
The formula
This calculator uses (likes + comments) ÷ views × 100.
Views are the audience that saw the video, and likes and comments are public, so anyone can check this figure. Subscribers aren’t used. Shares and saves are left out because YouTube doesn’t show them publicly.
Worked example
A video with 20,000 views, 800 likes and 95 comments: (800 + 95) ÷ 20,000 × 100 = 4.5%.
Questions about this tool
Add up the interactions and divide by the audience figure, then multiply by 100. Here that is (likes + comments) ÷ views × 100.
Keep them separate. Shorts are counted and watched differently, so their rates usually aren’t comparable with long-form videos.
No. The lower, middle, higher and top bands are rough guides built into the calculator, not a measured industry dataset. The useful comparison is with your own posts, measured the same way over the same kind of period.
No. You type the numbers from your own analytics and the sum runs in your browser. Nothing is saved or sent to Wahlu.
Another tool for the next step
Free Instagram Engagement Calculator
Calculate Instagram engagement from your own audience and interaction counts. Compare posts using the same formula and reporting period.
Free TikTok Engagement Calculator
Calculate TikTok engagement from your own audience and interaction counts. Compare posts using the same formula and reporting period.
Free X (Twitter) Engagement Score Calculator
Calculate X (Twitter) engagement from your own audience and interaction counts. Compare posts using the same formula and reporting period.
Free Facebook Engagement Calculator
Calculate Facebook engagement from your own audience and interaction counts. Compare posts using the same formula and reporting period.
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