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Frequently Asked Questions
YouTube engagement rate is typically measured as likes + comments divided by views, expressed as a percentage. YouTube also tracks watch time and audience retention as engagement metrics.
An engagement rate of 1-4% is average. 4-8% is good. 8%+ is excellent. However, YouTube prioritizes watch time and retention rate MORE than likes and comments.
YouTube prioritizes average view duration (how long viewers watch) first, then click-through rate (CTR), then engagement. A 10-minute watch is valued more than 100 likes on a 1-minute video.
Create compelling hooks in first 10 seconds, ask viewers to like and comment, create playlists to increase watch time, use end screens to link related videos, respond to comments, and post consistently.
Audience retention is the percentage of video viewers who watch until the end (or a specific point). High retention rates signal quality content to YouTube's algorithm and boost recommendations.
Comments matter more than likes. YouTube's algorithm uses comments as a stronger engagement signal. Encourage meaningful comments with questions and engage in comment conversations.
Go to YouTube Studio > Analytics. You'll see views, watch time, average view duration, engagement rate, and traffic sources. Use this data to understand what content resonates with your audience.
No. YouTube's algorithm treats subscriber views and non-subscriber views similarly. However, subscriber watch time accumulates quickly and shows strong audience loyalty, which helps with recommendations.