Skip to content

Engagement Calculators

Free TikTok Engagement Calculator

Calculate a TikTok video’s engagement rate from likes, comments and shares divided by views. Free, no sign-up.

TikTok Engagement Calculator

The formula

This calculator uses (likes + comments + shares) ÷ views × 100.

TikTok shows most videos to people who don’t follow you, so views are a fairer denominator than followers. Followers are not used in this formula.

Worked example

A video with 12,000 views, 900 likes, 45 comments and 60 shares: (900 + 45 + 60) ÷ 12,000 × 100 = 8.4%.

Questions about this tool

Add up the interactions and divide by the audience figure, then multiply by 100. Here that is (likes + comments + shares) ÷ views × 100.

Most TikTok views come from the For You feed rather than followers. Dividing by views measures how people who actually saw the video responded, and stops a viral video from producing a meaningless figure.

No. The lower, middle, higher and top bands are rough guides built into the calculator, not a measured industry dataset. The useful comparison is with your own posts, measured the same way over the same kind of period.

No. You type the numbers from your own analytics and the sum runs in your browser. Nothing is saved or sent to Wahlu.

Put your next post in the calendar.

Bring your drafts into Wahlu to plan, create and schedule content for your connected accounts.