🎬 Generate hashtags
Frequently Asked Questions
TikTok engagement rate is the percentage of viewers who interact with your video (likes, comments, shares, views). It's calculated as: (Total Engagement / Total Views) × 100. Higher rates indicate viral potential.
An engagement rate of 1-3% is average. 3-5% is good. 5-10%+ is excellent. TikTok calculates engagement differently than Instagram - views are the base, not followers.
TikTok's algorithm prioritizes watch time, completion rate, and shares MORE than likes/comments. A video watched 100% gets prioritized over one with lots of likes but 50% completion rate.
Create content with hooks in the first 3 seconds, ask questions in captions, respond to comments with video replies, post consistently (1-3x daily), engage with your niche's content, and follow trends.
TikTok's algorithm is designed to show content based on what users want to see, not who follows you. Your follower count matters less than video performance. This means new creators can get massive reach.
Yes! TikTok prioritizes comments highly. Comments drive algorithm visibility more than likes. Posts with 100 comments outperform posts with 10,000 likes. Encourage comments with questions.
Go to Analytics > Overview. You'll see video performance metrics including plays, engagement rate, and average watch time. Compare metrics across videos to see what content works best.
Yes! Shares boost the algorithm. Encourage followers to share your videos on other platforms and with their TikTok network. Shared videos get higher algorithmic priority than non-shared videos.