Free Instagram SEO Tool

Instagram SEO is optimising your captions, hashtags, and keywords so your content gets discovered through Instagram search and Explore. Instagram's algorithm now uses text-based search alongside hashtag-based discovery.

Instagram indexes hashtags, usernames, and caption text. It uses AI to understand context. Captions with searchable keywords are more discoverable. The algorithm prioritises engagement rate, recency, and relevance.

Front-load your primary keyword in the first line of your caption. This gets maximum visibility before the 'more' cutoff. Naturally weave secondary keywords throughout. Use hashtags at the end or in first comment.

Include 1-2 primary keywords and 2-3 secondary keywords naturally. Don't force keywords. Natural 1-2% keyword density works best. Keyword stuffing hurts engagement and looks spammy.

Yes! Reels use the same search algorithm as feed posts. Optimise Reels descriptions with keywords. Reels actually rank better than static posts for search queries currently.

Use 20-30 hashtags for maximum reach without looking spammy. Mix 5 high-volume, 10 medium, and 15 niche hashtags. You can put them at the end or hide them in first comment to look cleaner.

Yes! Create 1-2 branded hashtags for your business. Include them in posts consistently. Branded hashtags help build community and make it easy for followers to find related content.

Write naturally with your primary keyword in the first line. Use line breaks for readability. Answer questions your audience might search. Include secondary keywords in context. Make captions valuable, not keyword-focused.