Free TikTok SEO Tool

TikTok SEO is optimising your captions and hashtags so your videos get discovered through TikTok's search, Explore page, and For You Page. TikTok is increasingly becoming a search engine (especially for younger users).

TikTok's algorithm emphasizes keywords in captions MORE than Instagram. Video watch time, completion rate, and engagement are primary ranking factors. TikTok's search is more keyword-forward and less hashtag-dependent.

Put your primary keyword in the first line of your caption. TikTok's algorithm weights early caption text heavily. Naturally include secondary keywords throughout. The first 3 words are crucial.

Yes, mix trending hashtags with niche hashtags. Use 5-10 hashtags per video. Trending hashtags get immediate visibility but fade fast. Niche hashtags provide sustained discoverability.

Slightly, but TikTok prioritises caption keywords first, then hashtags, then video performance. Optimise captions FIRST, then use hashtags. Don't rely only on hashtags - write searchable captions.

Complete captions, quality video content, and high completion rates get FYP placement. TikTok tests your video with a small audience first. If engagement is strong (likes, comments, shares, completion rate), it pushes to larger audiences.

Yes! While trending sounds help, captions and keywords matter more for search discovery. Use trending sounds when relevant, but don't force them. SEO-optimised captions work without trending sounds.

Studies show captions with 1-2 relevant keywords get 30-50% more views. Keywords help TikTok categorise and surface content. Short, keyword-optimised captions (15-25 words) perform best.