Free Social Media SEO Tool

Social media SEO is optimising your posts so they're more discoverable through both search engines and platform algorithms. It combines on-platform optimisation (captions, hashtags) with search engine optimisation.

Keywords help platforms understand your content and surface it to relevant audiences. Use them naturally in captions, hashtags, and comments. Include long-tail keywords for niche topics.

Optimised captions improve content discoverability on-platform, help search engines index your content, and provide context for accessibility. They're essential for reaching new audiences beyond just your followers.

Include 1-3 keywords naturally per post. More than 3 looks unnatural and may hurt engagement. Focus on one primary keyword and 1-2 secondary keywords. Maintain natural writing style over keyword density.

Yes, but differently per platform. Instagram and Twitter heavily weight hashtags. LinkedIn and Facebook less so. Use platform-appropriate hashtags (3-30 depending on platform) with your keyword research.

Social posts rank through schema markup and rich snippets. Twitter/X posts appear in Google news results. Facebook posts rarely rank. Instagram, LinkedIn posts typically don't rank.

Yes! Alt text helps accessibility and SEO. Use 1-2 descriptive keywords but prioritise describing the image accurately. Instagram captions should include keywords naturally throughout.

Track search console impressions for your branded + tool keywords, monitor platform-specific analytics for reach and impressions, and use UTM codes for traffic from social. Compare month-to-month growth.