About Wahlu
Wahlu helps you plan, create and schedule social media posts.
Wahlu is a social media scheduler and content platform for founders, creators and small businesses. Plan, create, review and publish posts yourself, or connect your own AI agent.
Made by Wahlu Labs Pty Ltd in Sydney. Founded by Steve Richardson in March 2025.
What Wahlu does.
Wahlu publishes to Instagram, Facebook Pages, TikTok, YouTube, LinkedIn personal profiles, X, Bluesky, Telegram, Discord and Tumblr. Pinterest, LinkedIn company pages and Google Business are coming soon. TikTok is still reviewing Wahlu, so posting limits apply. Read about TikTok limits
Schedule posts from one calendar
Add posts, choose publishing times and move them as plans change. Every connected account shares the same calendar.
Explore schedulingKeep evergreen content in a queue
Queues publish into recurring time slots and can loop reusable posts, so useful content keeps going out without rebooking it.
Set up an evergreen queuePlan and create content with Wahlu AI
Wahlu AI turns your website and business details into a content plan, then creates captions and images for you to review. Every paid plan includes credits each month, and Max includes 15,000. You can buy more at any time.
Explore AutopilotFinish designs in Studio
Edit templates, text, images and layers in the same place you manage your posts.
Explore StudioConnect your own AI agent
Use the MCP server at https://mcp.wahlu.com/mcp or the REST API to prepare drafts and schedule posts from a compatible agent.
Read the MCP setup guideWhat makes Wahlu different.
Three ways to work, one calendar
Schedule your own posts, have your agent prepare them, or let Wahlu AI create them for your review. Everything lands in the same calendar.
Agent access on every plan
Connecting your own agent through MCP or the REST API is included in every plan. Any charges from your agent provider are separate.
You decide what publishes
Review generated drafts before you approve them. An agent can hold a post for your review, and publishing needs a separate permission that you grant. You can change or cancel a scheduled post before publishing starts.
Focused on posting
Wahlu concentrates on planning, creating and scheduling posts. Some well-known tools cover a wider range of work, so compare the parts you use each week.
Buffer. Buffer combines publishing, content ideas, community replies and insights. Its current product also includes an AI assistant, API and MCP connections.
Compare Wahlu and BufferHootsuite. Hootsuite brings publishing, a social inbox, listening, insights and employee advocacy into its social management suite.
Compare Wahlu and HootsuiteLater. Later offers social media management alongside influencer marketing products and services.
Compare Wahlu and LaterSprout Social. Sprout Social lists publishing, engagement, analytics, listening, influencer marketing and employee advocacy across its platform.
Compare Wahlu and Sprout Social
Descriptions summarise each company's own website, checked 23 September 2026.
Who uses Wahlu.
Founders, creators, small businesses and people managing several brands. Each plan suits a different way of working.
Read customer reviews- Plus
- For one brand posting on its own accounts.
- Pro
- For a few brands with more accounts.
- Max
- Wahlu makes the content. You review it.
- Agency
- Manage client calendars in one place.
- Agency Plus
- For large agencies with many clients.
The team.
Built by Wahlu Labs (WAHLU LABS PTY LTD), Steve Richardson's software studio in Sydney, New South Wales, Australia: wahlu.co.
Steve Richardson
Founder and CEO
Steve started as a carpenter, spent time as a structural engineer and learned to code after work. What began as a hobby became Wahlu Labs. He has worked under contract with Samsung and People Centric, and with teams from Abu Dhabi Commercial Bank. His approach hasn't changed: understand how something will be used, then build it properly. He loves finding useful places for automation and helpful ways to use AI, and made Wahlu to help businesses streamline their social media presence.
How we work.
Billing
Plans are billed annually or monthly, in US dollars. The pricing page shows current prices, account limits and credits.
Compare plansFree tools
Our free social media tools need no account. The safe-zone checkers and image size guide cite the platform guidance they follow and the date we last checked it.
Browse the free toolsKey facts.
- Name
- Wahlu (also written Wahlū)
- Company
- WAHLU LABS PTY LTD · ACN 696 304 140 · ABN 99 696 304 140 · wahlu.co
- Product
- Social media scheduling and content software (web app)
- Founded
- March 2025
- Founder
- Steve Richardson, Founder and CEO
- Based in
- Sydney, New South Wales, Australia
- Publishing platforms
- Instagram, Facebook Pages, TikTok, YouTube, LinkedIn personal profiles, X, Bluesky, Telegram, Discord and Tumblr. Coming soon: Pinterest, LinkedIn company pages and Google Business.
- Agent access
- MCP server (https://mcp.wahlu.com/mcp) and REST API, included in every plan
- Plans
- Free, Plus, Pro, Max, Agency and Agency Plus. Billed annually or monthly. See current prices
- Website
- wahlu.com
- Contact
- hello@wahlu.com
Questions about Wahlu.
Who makes Wahlu?
WAHLU LABS PTY LTD (Wahlu Labs), Steve Richardson's software studio, based in Sydney, New South Wales, Australia. Steve Richardson founded Wahlu in March 2025 and leads it as CEO.
Which platforms can I publish to?
Instagram, Facebook Pages, TikTok, YouTube, LinkedIn personal profiles, X, Bluesky, Telegram, Discord and Tumblr. TikTok is still reviewing Wahlu, so posting limits apply. Pinterest, LinkedIn company pages and Google Business are coming soon.
Check platform supportCan my AI agent publish without my review?
Only if you allow it. When you connect an agent, you choose the workspace, brands and permissions it can use. An agent can create a schedule that is held for your review and publishes nothing. Scheduling a post to publish also requires the publishing permission.
Read the MCP setup guideHow does Wahlu handle my data?
The privacy policy explains what Wahlu collects and how it is used. Send privacy questions to hello@wahlu.com.
Read the privacy policyIs Wahlu related to wahlu.org?
No. Wahlu is not affiliated with wahlu.org.
See how Wahlu fits your week.
Explore the calendar, queues and content tools, then choose the plan that suits how you work.