Post to Bluesky

You can connect a Bluesky account to a brand and post to it from Wahlu. Scheduling and queues work the same as for your other accounts.

Connect your Bluesky account

1. Open your brand and click Accounts in the brand menu.
2. Click + Connect next to Bluesky.
3. Type your handle, like yourname.bsky.social. Click Continue to Bluesky.
4. A new tab opens. Sign in to Bluesky if it asks, then approve Wahlu.
5. You see Connected and your account name. Click Done.

Your account can be on any Bluesky server, not only bsky.social. Wahlu never sees your password.

Only the workspace owner can connect or remove accounts.

Post to Bluesky

1. Click New post.
2. Add your photos or video. For words only, click Write a text post instead.
3. Under Where should it go?, pick your Bluesky account.
4. Write your post. The counter shows if it is too long for Bluesky.
5. To add alt text to your photos, open Bluesky options.
6. Pick Post now or Schedule, then click it.

For the full tour, see Create and schedule a post.

What you can post

A photo or video post doesn't need words. A text post does.

Good to know:

• Links, @mentions and #hashtags become clickable on Bluesky.
• In a text post, the first link gets a preview card with its title and picture.
• An emoji counts as 1 character. A long link is shortened the way Bluesky shows it.
• Wahlu makes big photos smaller to fit Bluesky. It also removes hidden photo details, like where it was taken.

Post a thread

A thread is a few posts in a row. Each post is a reply to the one before.

1. Write your first post as usual.
2. Open Bluesky options.
3. Click Add to thread. A new post appears under the first one.
4. Write the post. Each post has its own counter, up to 300 characters.
5. To add photos or a video, click Add media on that post. Add alt text to each photo under it.
6. Click Add to thread again for more posts. You can have up to 25 posts in all.
7. To change the order, drag a post by its handle.
8. To remove a post, click the cross on it.
9. Pick Post now or Schedule, then click it.

Good to know:

• Each post can have up to 4 photos or one video.
• Every post in a thread counts toward your limits.
• If one post fails, the posts before it stay up. Open History and click Post the remaining to send the rest.
• Your AI agent, the API and the CLI can post threads too. Update a CLI or MCP server you run yourself to CLI 0.9.0 or MCP server 0.16.0 first.

Video needs a verified email

Bluesky only lets accounts with a verified email post video. Bluesky also limits how many videos an account can post each day.

To verify your email, open the Bluesky app. Go to Settings, then Account, and verify your email.

If your email isn't verified yet, the post fails and Wahlu tells you to verify it. Verify it in Bluesky, then post again. For any other refusal, Wahlu shows Bluesky's reason.

Post to Bluesky from your AI agent

Your AI agent, the API and the CLI can post to Bluesky too. The same rules and limits apply. Your agent can add alt text to each photo or video.

If you run the Wahlu CLI or MCP server on your own computer, update it first. You need CLI 0.8.0 or later, or MCP server 0.15.0 or later. Older versions show an error once a brand has a Bluesky account.

See Connect your AI agent.

How many posts you can send

• Your plan's limits apply, as for your other accounts.
• Each brand can send up to 100 posts to Bluesky in 24 hours. Your plan's daily cap may be lower.

See how your posts did

On paid plans and the $1 trial, Wahlu shows numbers for your Bluesky account.

1. Open your brand and click Insights in the brand menu.
2. Pick your Bluesky account in the row at the top.
3. See your Followers and totals for your latest posts.
4. Under Posts, see the numbers for your 10 latest posts.

Each post shows likes, reposts, replies, quotes and bookmarks.

Good to know:

• Bluesky does not share impressions or views. So Wahlu can't show them.
• Posts made on Bluesky itself are listed too. Posts sent from Wahlu have a via Wahlu tag.
• Reposts and replies are not listed.
• Click Refresh to load the latest numbers.

See Insights for more.

Not available yet

If a post fails

• Too long. Keep it to 300 characters.
• Video refused. Verify your email on Bluesky, or wait until tomorrow if you hit Bluesky's video limit.
• Connection ended. Reconnect your account.
• Daily limit reached. Wait until tomorrow, then try again.

See Why did my post fail? for more.

To remove the account, open Accounts and click Disconnect. Wahlu also ends its access on Bluesky.